Deconstruct the status,
reconstruct with substance
There was a time when all communication was successful, no matter how good or bad it was. But globalization, fierce competition, the Internet and declining customer loyalty have reshuffled the cards.
Companies need an answer to this, they need to reposition themselves, set themselves apart from the competition, re-evaluate their brands. We help them: with our Brandmacher method, which is based on our guiding principle “Deconstruct the status, reconstruct with substance”.
We isolate all the building blocks of their brand, analyze them, evaluate them in the new market context, and adapt them to their corporate goals.
We then integrate the building blocks into a single brand – modern, emotional and competitive.
The core of this process is substance and method. We dispense with cosmetics and superficiality. But companies must be courageous and open to new perspectives.
Brandmacher is a subsidiary of PR-COM and has inherited its genes: analytical, precise, stringent – and yet creative. Like PR-COM, Brandmacher also goes the extra mile for its customers.
This sets us apart from the competition, which likes to score with colorful and fancy campaigns. But they are not very effective if they do not follow a clever strategy and clear logic.
Fancy is out: Smart is the new cool. And quite honestly: Smart eats fancy for breakfast.