Taking up all important aspects of a company, from values and goals to positioning and vision, in a brand and transporting them to the market – that is anything but trivial. With its method “Deconstruct the status, reconstruct with substance”, Brandmacher has a strong tool at hand with which it can successfully support companies in this: from building block analysis to market and media communication.
- Analysis of existing brand building blocks
- Assessment of corporate goals and culture
- Market and competition analysis
- Brand strategy
- Communication strategy
A clear corporate positioning is the basis of all successful communication. Many companies find it difficult to formulate it, especially in local markets. Brandmacher has many years of experience in strategic consulting and has developed numerous communication strategies that companies have implemented successfully time and again.
Brandmacher’s many years of experience, as well as its self-developed tools and methods, form the basis for the development of positioning, messaging and wording. They include aspects such as corporate goals, products and solutions as well as competitors or local markets.
- Strategy consulting
- Local market positioning
- Message development
- Competition analysis
When it comes to PR, we do what PR-COM does: our ambition has always been to be better than our competitors. Our clients appreciate this: they value our excellent contacts to influencers, trade, industry and business media and praise our operational and strategic consulting strength, especially in terms of thought leadership. With the technical, economic, political and social topics that our account managers and editors create together, we strike a chord with the markets we address for our clients. In addition to regular PR services, we also provide them with intensive support in their crisis communications.
- PR strategy and consulting
- Thought leadership
- Topic development, editing
- Media and influencer networking
- Interviews and events
- Crisis PR
For the development of content, Brandmacher directly accesses the colleagues of PR-COM’s own editorial team – experienced journalists and specialist editors with many years of experience in the media. They prepare topics for trade, business and consumer media; they support companies in the creation of their white papers; and they help executives write their speeches and blogs The high quality of content Brandmacher delivers is well known in the industry. Our content ensures high publication rates, media explicitly ask for Brandmacher content and companies use our texts and images not only in the DACH region but also internationally.
- Press texts and content
- Marketing texts and content
- Technical writing
- Speeches for executives
- Translation services
Social media coaching
Content is only convincing if it is also communicated convincingly. In discussions, interviews or sales talks, conviction depends first and foremost on knowledge: What are my core messages for today’s conversation? What key data and USPs do I want to convey? Do I have examples and anecdotes to share? Secondly appearance matters: Can I get my nervousness under control? How are my gestures and facial expressions? Do I maintain eye contact? Thirdly, language: Is it clear and understandable? Am I speaking too quickly? How is my articulation? And finally: Does my counterpart perceive me and my content as I myself would like?
Brandmacher knows communication and knows the markets. In hundreds of training sessions, we have coached our clients and sensitized them to what makes good personal communication – in a varied combination of strategy, theory and practice. Over the years, we have developed our own tools and methods for training and coaching, and our participants give us top scores for our trainings.
- Media training and coaching
- Personal branding
- CEO communication
- Communication coaching
- Social media training
In times of empty labor markets, a strong employer brand and an inspiring employee experience are indispensable. The focus is on the employees of today and tomorrow – and their needs. We take companies by the hand and help them identify previous deficiencies and formulate positive targets. The employer branding strategy aims to build and communicate an attractive employer brand and ultimately increase employee identification and motivation. Employer branding also indirectly increases business results and brand value.
- Employee surveys
- Focus group and management surveys
- Social media and competitive analysis
- Data analysis and evaluation
- Employer brand strategy development
- Employer experience recommendations
- Development of activity and communication plans
Our top-class graphic designers create brochures, white papers, infographics for social media or overview graphics for technical papers and make even the most explanatory content easy to understand.
- Conception and design
- Brochures and flyers
We focus on the most important and effective areas of marketing communication: Our design experts translate the most complex topics into infographics or illustrations or structure them in brochures, e-brochures and whitepapers. Videos and podcasts give your topics a special emphasis – especially in your own channels. With online campaigns and SEO, we give your communication an additional boost. Market analyses and studies increase the attention of the media and your customers and contribute to your appearance as a thought leader.
- Graphic and media design
- Videos and podcasts
- E-brochures and whitepapers
- Market analyses and studies
- Website and marketing texts
- Online marketing and SEO
Social media and
Social media has become an indispensable tool for communication, whether in the B2C or B2B environment. The social media experts at Brandmacher strategically build all activities around social media: from the definition of goals and channels to the design of owned and earned campaigns to community management. Brandmacher supports companies and executives on all leading platforms, with their blog and podcast presence and with the design of their newsletters. In addition, Brandmacher offers social media coaching for executives and takes over all tasks for their personal social media presence.