Pega beschleunigt KI-Implementierung

München, 15. Oktober 2019 – Pegasystems, führender Anbieter von strategischen Software-Lösungen für Vertrieb, Marketing, Service und Operations, hat den KI-Konfigurationsassistenten Next-Best-Action Designer angekündigt. Er vereinfacht und beschleunigt KI-Implementierungen auf der Grundlage einer neuen, nahtlos integrierten Schritt-für-Schritt-Anleitung, optimiert so die Customer Experience und generiert eine höhere Anzahl relevanter Kundeninteraktionen.

Der Next-Best-Action Designerist eine neue Funktion des Pega Customer Decision Hub. Er löst die übliche Komplexität anspruchsvoller Kundenentscheidungsmodelle auf, so dass Unternehmen Werte schneller und mit weniger Risiken schaffen können.

Jedes kundenorientierte Unternehmen ist auf die Leistungsfähigkeit von KI angewiesen, um besser mit seinen Kunden zu kommunizieren. Allerdings verfügen die wenigsten KI-Lösungen über eine praktische Hilfe für Design, Aktivierung und Optimierung, so dass die meisten Unternehmen auf Data Scientists angewiesen sind, die der Arbeitsmarkt kaum hergibt. Der Marktforscher IDC hat festgestellt, dass die meisten Unternehmen in ihren KI-Projekten einen gewissen Grad an Misserfolg haben. Ein Viertel spricht sogar von einer Ausfallrate von bis zu 50 Prozent, was in erster Linie auf einen Mangel an qualifiziertem Personal zurückzuführen ist.

Als primäre Schnittstelle zum Pega Customer Decision Hub demokratisiert der Next-Best-Action Designer KI, indem er jedem Benutzer die Möglichkeit gibt, Entscheidungsstrategien selbst zu entwickeln und umzusetzen: Die Software führt ihn zuverlässig durch einen schrittweisen Konfigurationsprozess innerhalb definierter Grenzbereiche mit Hilfe integrierter Best Practices.

Über Pegasystems
Pegasystems (NASDAQ: PEGA) ist führender Anbieter von Kundenbindungs-Software für Vertrieb, Marketing, Service und Operations. Die Pega-Lösungen in den Bereichen CRM und digitale Prozessautomatisierung (DPA) beinhalten Artificial-Intelligence-Technologie und Roboterautomatisierung für ein optimiertes Kundenerlebnis – kanalübergreifend und in Echtzeit. Zu den Kunden von Pegasystems zählen einige der größten und innovativsten Unternehmen der Welt. Pega-Anwendungen sind On-Premise oder in der Cloud verfügbar und werden auf der einheitlichen Pega PlatformTMentwickelt. Weitere Informationen sind unter www.pega.com/de verfügbar.

 

Die vollständige Pressemitteilung in englischer Sprache: 

Pega Accelerates AI Implementations With New Step-by-Step Guidance Built Directly Into Software

Next-Best-Action Designer simplifies customer decision management with guided best practices to help enterprises drive more relevant customer interactions 

CAMBRIDGE, Mass. – October 15, 2019Pegasystems Inc.(NASDAQ: PEGA), the software company empowering  digital transformation at the world’s leading enterprises, today announced Next-Best-Action Designer– an intuitive AI configuration wizard that makes it fast and easy for business users to optimize customer experiences across all channels. With step-by-step guidance rooted in proven best practices, this new Pega Customer Decision Hubcapability removes the complexity inherent in creating and deploying advanced customer decisioning models to help organizations generate value faster and with less risk.

Any serious customer-oriented business needs to harness the power of AI to better connect with customers. But configuring AI for the enterprise can be highly complex. Few AI solutions come with any practical guidance for design, activation, or optimization – which is especially important with best-in-breed technology stacks rife with components that were never designed to work together. Most organizations rely on expensive and hard-to-find data scientists for support, and this still doesn’t always yield success. Analyst firm IDC recently reported that most organizations experience some level of failure in their AI projects –with one quarter of the failures rates reaching up to 50% –due primarily to a lack of skilled staff.

As the primary interface to Pega Customer Decision Hub, Next-Best-Action Designer democratizes AI by giving any businessperson the power to design and deploy optimized decisioning strategies themselves. The software walks users through a guided configuration process with built-in best practices and guardrails based on years of successful decisioning implementations for the world’s most sophisticated organizations. Once deployed, Pega Customer Decision Hub analyzes individual customers, interprets their intent, and executes the next best action in real time. This can ultimately drive more relevant conversations, increase customer loyalty, and supercharge revenue and profit.

Available today, Next-Best-Action Designer makes AI accessible to any business user throughpowerful features, including:

  • Fool-proof configuration –Next-Best-Action Designer takes AI out of the labs and into the hands of customer experience practitioners. A wizard-like interface puts users on a fast path to AI success. Step-by-step guidance with proven best practices and guardrails is baked directly into the software. This helps users avoid common mis-steps, such as focusing on segmentation rather than one-to-one marketing, not using common strategies for both inbound and outbound targeting, or inadvertently mixing eligibility rules with propensity models to skew customer relevance scores.
  • Advanced engagement policy controls –Pega gives users full control over the engagement rules governing their omnichannel strategies from within a single interface. They can create and manage everything from business structures, volume limits, and channel constraints, to contact policies, customer eligibility, and suitability for specific actions or offers.
  • Precision AI arbitration model tuning – Byconfiguring the arbitration logic in a centralized Next-Best-Action Designer tab, users can seamlessly balance the key factors used by the Pega Customer Decision Hub to make complex decisions – such as weighted context indicators, propensity scores, and customer lifetime value projections. After blending these factors to the user-defined specification, Pega AI ranks the best possible actions for each unique customer in any given situation and then acts on it.

Pega Customer Decision Hubserves as an always-on “brain” providing centralized AI across all customer touchpoints to optimize every interaction and maximize customer value. Its predictive analytics and customer decision management enables organizations to surface unique insights and recommend the next best action in real time on every step of the customer journey –from marketing to sales to customer service. Pega Customer Decision Hub provides the AI power across the unified Pega Infinity™digital transformation software suite, optimizing customer engagement and operational efficiency from end to end.

For more information, visit www.pega.com/products/crm-applications/marketing/next-best-action-designer

Supporting Resources

Quotes and Commentary

“AI has rapidly made its way into the enterprise, but for most businesses, it’s still not fast enough. Most AI systems are just too complex for the average business user to manage, forcing them to rely on costly specialists to interpret their strategies and put them into practice,” said Dr. Rob Walker, vice president, decisioning and analytics, Pegasystems. “Next-Best-Action Designer makes AI accessible to any user, giving them a level of cross-channel control and precision they’ve never previously achieved. Now they can dramatically improve the customer experience and drive increased revenuesin a real and meaningful way.”

About Pegasystems 

Pega (NASDAQ: PEGA) is the leader in cloud software for customer engagement and operational excellence. Every day, Pega powers millions of automated processes, billions of customer interactions, and trillions of dollars of business by helping people open bank accounts, change phone plans, get healthcare, manage insurance claims, apply for permits, and more. The world’s most recognized and successful brands rely on Pega’s AI-powered software to optimize every customer interaction on any channel while ensuring their brand promises are kept. Pega’s low-code application development platform allows enterprises to quickly build and evolve apps to meet their customer and employee needs and drive digital transformation on a global scale. For more than 35 years, Pega has enabled higher customer satisfaction, lower costs, and increased customer lifetime value. For more information, visit www.pega.com

All trademarks are the property of their respective owners.  

 

Ansprechpartner:

Natascha Hass                  
BRANDmacher GmbH   
Sendlinger-Tor-Platz 6  
80336 München               
Telefon: 089-4566639-13
natascha.hass@brandmacher.de

Bilder: 

Screenshot: NBA Designer - Engagement Policies

Dienstag, 15. Oktober 2019

Screenshot: NBA Designer - Engagement Policies (Quelle: Pegasystems)